Start with the business problem
Information accumulates but remains hard to find; context is lost when responsibilities change. The starting point was the work that needed to change, not a choice of tools.
FOR WOMEN LEADERS
Private sessionChanging how an organisation works with Aside.
Scattered data became organisational assets. Internal processes were redesigned, and websites were built for customer communication. This work extended to AI responsibilities and operating standards, with ECONINE achieving ISO/IEC 42001 certification.
This is a private session, not an open-enrolment event. The session is in Korean.

01–03 · FROM BUSINESS PROBLEMS TO CHANGES IN WORK
Explore how a business leader connected experience and judgment with AI to change the organisation: the problems encountered, the changes made and the decisions that remained human.
Information accumulates but remains hard to find; context is lost when responsibilities change. The starting point was the work that needed to change, not a choice of tools.
Aside helped bring scattered records together and reconnect their context, turning stored information into assets that could support decisions and action.
Recurring tasks were broken down, with a clear distinction between AI execution and human review. Accounts, permissions and work records were organised as part of improving internal processes.
04 · CUSTOMER COMMUNICATION
Building websites was a means, not the goal. These channels help people find information, explore education and start a conversation. They are live examples planned by Seo Uk and built or improved with AI.

SUSTAINER · seouk.kr
Writing, speaking records, event details and audience feedback brought together on this website.
Visit the live website ↗
ECONINE · econine.kr
Service information, public work and enquiry routes organised around clients’ questions. Owned and operated by ECONINE.
Visit the live website ↗
ECONINE TRAINING CENTER
A public website for exploring programmes, dates and course details. Education operations and enrolment belong to ECONINE.
Visit the live website ↗SUSTAINER owns the personal website; ECONINE owns its corporate and education websites. Client data and internal workspaces are not shown.
05 · INTERNATIONAL STANDARDS AND THE SPEAKER’S EXPERIENCE
Seo Uk · Founder and CEO of ECONINE · Author of ESG Code
Seo Uk applied Aside to management, leading work on data assets, internal processes and customer-facing channels. At ECONINE, this extended to establishing AI responsibilities and operating standards, implementing an AI management system and achieving ISO/IEC 42001 certification.
The session shares that process through real examples and asks how your own professional knowledge and experience, combined with AI, could change your organisation.
PERSONAL CREDENTIAL
AI management systems auditor
View the published auditor-course certificate ↗Published image: Lead Auditor Course · Certificate of AttainmentDOCTORAL STUDIES
Currently enrolled in doctoral studies
View the speaker profile ↗These are ongoing studies, not an awarded doctorate.ECONINE’S ORGANISATIONAL CERTIFICATION
ECONINE’s AI management system is certified
Read the Korean release with certificate imagery ↗This certifies the company’s management system, not an individual or this lecture.Certification scope: AI-based knowledge-system operations and ESG assessment (EcoVadis) and disclosure advisory services. ECONINE is certified in its role as an AI User.
RELATED READING
A reflection on organisational habits, responsibility and follow-through, prompted by reviewing accounts and costs.
Read in Korean ↗Working well with AI starts with understanding and explaining your own work. Lessons from practical adoption.
Read in Korean ↗An earlier reflection connecting doctoral study and auditor training with sustainability-management experience.
Read in Korean ↗A QUESTION FOR 7 OCTOBER
Unused information, repeated checks or a gap in customer communication: bring one real organisational problem you want to address.
More speaking and event records
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